Fashion brand founded in 2024 and based in Barcelona, Spain.

Not a personal brand, we're building a family.

Influenced by nerd culture [anime, video games, manga, art, movies, music…] we're set on building a brand that represents us. A fashion culture refined by passions.

We take inspiration from anime, art and video games, but we believe true expression requires much more: the right materials, production techniques, cut, accessories, textile finishes and design application.

"We love the idea of our pieces creating meaningful connections."
 A brand made by nerds, for nerds. We truly want to build a real family. It will take time, but that’s what makes it meaningful and impactful. 

UNPOPULAR MADE represents a clear message: we don’t care about what others think about us. It’s about not giving a fuck and being yourself. We believe fashion should be an extension of who you are.

"No encontrábamos ninguna marca de moda nerd que nos gustase. Mucho merch pero poca moda. Y hartos de copy pastes, personajes en un recuadro y prendas de mala calidad nos decidimos a hacer algo por y para nosotros. Queríamos reflejar nuestras pasiones respetando la moda y el arte. Con cortes diferentes, materiales de alta calidad y diseños elevados."